In these tough times, it’s much easier to encourage customers to upgrade their fashion sense especially when it comes to sunglasses compared to convincing them of buying non-fashion products. Perhaps this is because modernization also equates to global competition which involve personal and career development. The easiest way to market ourselves for lucrative purposes is actually to keep it smart and urbane.

It’s important that we get ourselves into the flow of the times to keep us ahead of the curve as this year progresses. The website Transworld Business aimed to gather ideas from top sunglass manufacturers regarding their plans for 2010 eyewear collection. Here are some words to note from few eyewear executives:

Mr. Scott Sorenson of Anarchy and Angel stated that we should be seeing lots of tints and a continuation of fun color frames. Basics and classics are definitely getting strong for this year’s trend. Their products are aimed to market at $45 and $55 dollar prices to offer quality at reasonable prices.

Quicksilver’s director of sales Mr. Jason Shelton, on the other hand, tells about their greater focus on performance. Their collection is centered on clean designs, clean wearable frames, toric lenses, and polarization as important features for this year. There will be moderation however in incorporating bright colors and aggressive eye shapes.

Performance-oriented sunglass collection is also the goal of Pleasure Ground Eyewear. Its founder and designer Mr. Tom Kabbash pointed out that the trend for consumer purchases go toward needs versus wants. This concept is actually the basis of their performance-oriented features with low profile integrated hinges, small gripper details in the bridge and temple tips, full coverage, subtle venting, and other features that target the need for performance of active customers in addition to fashion purposes.

This 2010 product introduction hopes to give you a clear picture of what to expect from the eyewear industry and to get ourselves moving in search for the perfect piece to upgrade our closet. For those with limited budget, you can also check out some quality wholesale sunglasses that are actually available from stores near you.